Client: B2B SaaS provider servicing trades & contractors
Sector: Construction Tech / SaaS
Engagement Type: Commercial Strategy + Corporate Advisory

Challenge

The client had grown steadily across WA and SA but faced a plateau and lacked clarity on how to enter NSW and VIC markets effectively.

Cavari’s Solution

We conducted a lightweight strategic review, informed by internal data, market benchmarks, and industry interviews:

• Analysed customer segments by state and channel performance
• Refined GTM strategy for eastern states
• Introduced the founders to key industry partners and associations

Results

• New market entry strategy launched in under 60 days
• Closed their first NSW enterprise client within 90 days
• Established Cavari as an ongoing strategic partner for quarterly planning